Attracting new customers to a dispensary is often one of the highest priorities for cannabis retailers. However, it costs five times more to acquire a new customer than it does to retain an existing one.
This is made even more challenging by federal regulations against direct interaction with the product at the store level (or before).
A recent study also found that increasing customer retention rates by just 5% can increase profits up to 95%.
So, while it’s important to focus on new customer acquisition, it’s even smarter to make sure the customers who know your brands or already shop at your dispensary keep coming back.
Here you’ll find both foundational and creative customer-centric strategies you can implement to cultivate lifelong loyalty at your company or with your brands.
We support both Terpene and Strain specific sampling approaches.
Our samples are 100% USPS approved for direct mail, including dry micro-encapsulated samples.
Please contact us for more information at email@example.com and we’ll be happy to provide technical and planning support for your team.