Consumer Awareness Campaigns

Cannabis Awareness Campaigns

Garden of Eden cannabis dispensary postcard

Above: Garden of Eden cannabis dispensary direct mail promotional piece.

Below: Terpene Belt Farms cannabis dispensary informational piece.

Click or tap for larger images.

Education Campaigns Can Help Cannabis Dispensaries Retain Customers

Attracting new customers to a dispensary is often one of the highest priorities for cannabis retailers. However, it can cost five times more to acquire a new customer than it does to retain an existing one.*

This is made even more challenging by federal regulations against direct interaction with the product at the store level (or before).

A 2014 study** also found that increasing customer retention rates by just 5% can increase profits up to 95%. So, while it’s important to focus on new customer acquisition, it’s even smarter to make sure the customers who know your brands or already shop at your dispensary keep returning.

Here you’ll find both foundational and creative customer-centric strategies you can implement to cultivate lifelong loyalty at your company or with your brands.

  • We support both Terpene and Strain specific sampling approaches.
  • Our samples are 100% USPS approved for direct mail, including dry micro-encapsulated samples.

* Customer Acquisition Vs.Retention Costs – Statistics And Trends – Invesp (invespcro.com)
** The Value of Keeping the Right Customers (hbr.org)

For more information or samples on how we can help, including technical and planning support, please contact us.

Consumer Education- Terpene sample booklet

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